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Sometimes we have an itch we just need to scratch. Professionally, it can happen when we look back at work we’ve done and, despite feeling proud of the outcome, realize that we’re not quite finished. That’s how it was between me and helping advisors to gather – and use – client feedback. I had created […]
You have no doubt been told – and told often – to craft a value proposition that clearly and succinctly reflects what you deliver to clients. If you get it right, the argument goes, then prospective clients will understand the value you deliver and your clients will be able to articulate that value to potential […]
We like to believe that the reason otherwise satisfied clients don’t refer is because they don’t like to talk about anything even vaguely related to money with the people they know. It turns out that’s true for about 19 percent of clients who don’t refer. And that leaves almost 80% of those clients who provide […]
In the words of the eighties musical ‘sensation’ C+C Music Factory, there are “things that make you go hmmmm.” Today I put the spotlight on some research that brings those words to mind. (And if my cheesy musical reference gets you in the mood for some of the questionable music we heard in 1990, click […]
You invest time and effort creating communications or events that will add value for your clients. It’s not easy but you know it’s an important part of creating deeper engagement. You send an article, run an event or write a blog post. Your clients like it so you tick it off your list. It feels […]
There are at least five things that may get in the way of generating referrals. Spoiler alert – one might be staring back when we look in the mirror. Not long ago, Mark Tibergien joined Steve Wershing and I on our podcast, Becoming Referable. Our conversation reminded me that generating referrals is not about a […]
The vast majority of advisors I speak with agree that referrals from centers of influence are a significant opportunity. It’s an opportunity, however, of the ‘untapped’ variety. Yes, referrals from clients continue to be the dominant driver of new business. When we recently asked 575 high net worth investors how they first became aware of […]
The data is in. And yes, you are very likely standing at the base of a mountain of referral opportunity. Clients love you, they tell their friends and you don’t meet most of the people who hear about the great work you do. It’s time to stop the referral madness. The Opportunity (Though the Eyes of […]
I love it when data surprises me and that’s exactly what happened this week. As you may know, I’ve spent more than a few years researching the drivers of referrals, translating that into a referral model and sharing that information through this blog and the presentations I deliver. For the most part, the focus has […]
We tie ourselves into knots trying to understand why more of our clients, who clearly love us so much, don’t tell their friends and families about us. I’ve written, at length, about why clients don’t refer and why they do and I believe that understanding the answers to both questions is critically important. What I haven’t […]
