Tag Archives | differentiation

What Really Differentiates You From Other Advisors?

You’ve heard the old statistic that 90% of drivers think they are better than the average driver. Within a few percentage points this mildly amusing, yet clearly impossible, data point has been demonstrated time and again. There’s a name for this form of cognitive bias and it’s called ‘illusory superiority’. Illusory superiority is the likelihood […]

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