Tag Archives | value proposition

Position Yourself So Your Clients – and Google – Can Give You Better Referrals

It’s another “blog takeover” this week.  I’m putting the finishing touches on my book this week (so excited) and I asked Stephen Wershing CFP® to share his insights.  Steve has an amazing perspective on what it takes to become referable. He is the President of The Client Driven Practice, a firm that coaches financial advisors how […]

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Death of the “Elevator Pitch”

You’re standing in an elevator and for some reason, instead of staring straight ahead, the person next to you asks you what you do for a living. In a brief moment of panic, you can hear the voices of every manager and trainer who told you that you need an “elevator pitch”. You remember that […]

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