Tag Archives | Jerry Seinfeld

Why ‘Having’ a Niche Market Isn’t Enough

If you’re a Seinfeld fan you’ll remember the ‘reservation’ skit. In his unique style, Seinfeld reflects the seething frustration felt by anyone who travels – the fundamental difference between ‘taking’ a reservation and ‘holding’ a reservation. Click here for a walk down memory lane (or if you’re too young to understand the reference). It’s funny […]

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