This report began with an hypothesis that there is an elite group of entrepreneurs who are not only growing faster than the average, but have achieved a deeper level of personal fulfillment. They are the Absolutely Engaged.
I’ve had the great fortune of working with successful business owners for over two decades,with a focus on those running professional service firms. During that time, I’ve observed a simple pattern, when it comes to growth. We’re strong out of the gate, plateau, push forward and plateau again. And so the pattern continues, with minor dips and plateaus, but generally moving in the right direction. For those for whom growth is the only goal, the pattern works well.
But what if growth isn’t the only objective? It seems clear that as we hit a certain level of success we don’t focus only growth but on fulfillment. Unfortunately, the path to fulfillment is less stable. While it appears to move in tandem with growth for many years, most entrepreneurs experience what we might call a ‘fulfillment flatline’, a point at which fulfillment seems to level off despite continued growth. The reasons for the flatline are varied but typically relate to a natural drift from our original goals as we grow a business or, perhaps more likely, a change in vision. We change, what’s important to us changes and how we want to spend our time changes.
As importantly, it’s clear that not everyone flatlines – some break through. My hypothesis, based on observation and on-going research, is that entrepreneurs don’t break through because they are lucky, work harder or execute better. They break through as the result of an intentional pause and period of reflection, after which they ask a new question about the future. In the past they asked only how to grow the business each year. An elite few – the Absolutely Engaged – ask a different question. What do I want to create? That question marks the shift from a pursuit of growth to a pursuit of Absolute Engagement.
In this short report I’ll share a summary of the research, highlight the stunning impact of Absolute Engagement and examine the principles and steps associated with getting there. Just click the link below and we’ll email you the report.
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