JULIE LITTLECHILD'S BLOG


Archive | Growth

Turning Referrals into Introductions

We tie ourselves into knots trying to understand why more of our clients, who clearly love us so much, don’t tell their friends and families about us. I’ve written, at length, about why clients don’t refer and why they do and I believe that understanding the answers to both questions is critically important. What I haven’t […]

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Does Target Marketing Make Economic Sense?

I’m a big fan of identifying a target market that reflects your personal passion. I believe that if you get it right you’ll not only increase your level of personal engagement, but drive meaningful growth. It’s fairly obvious why you’d feel more personally engaged, in this scenario.  However, the impact on growth is also very […]

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