Webinar: Why Client Journey Mapping is the Secret Weapon of the Most Successful Firms

Client journey mapping is the secret weapon of the most progressive services organizations, from Ritz Carlton to Apple to Starbucks.  In this masterclass, I will adapt the same strategy these successful brands have been using for years to make it relevant and simple for you and your clients. In this 60-minute webinar I will: Examine why client journey […]

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Why Do So Few Clients Actually Refer?

We like to believe that the reason otherwise satisfied clients don’t refer is because they don’t like to talk about anything even vaguely related to money with the people they know. It turns out that’s true for about 19 percent of clients who don’t refer. And that leaves almost 80% of those clients who provide […]

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